Whether your small business serves retail customers or other businesses, you are only successful in the eyes of your customers if you can meet their expectations of success - not your parameters. As a small business, it is critical, then, to understand what it is your customers expect as an outcome and then have a plan in place for ensuring you can deliver to their expectations. Because technology is one of the primary tools small businesses leverage in order to achieve the results their customers expect, having a comprehensive IT plan and proactive IT infrastructure is crucial to the success of your business.